10 Reasons Your Company Needs Video
Jon Petro
How do you get the most out of your advertising?
In the digital age of 2020, most of the information we receive comes to us through the internet. What better way to show your marketing skills than to follow along with the trends of how people get their advertising. Video marketing is at the top of the list right now, and if you don’t hop on the bandwagon, you could be missing out on a lot of potential success and money for your company.
Here’s a compilation of 10 reasons why you should implement video marketing ASAP:
Video Boosts Sales and Conversion
Video goes directly hand in hand with sales. After a poll was taken from larger corporations that recently used video marketing, it showed that “adding a product video on your landing page can increase conversions by 80%”.
Product explainer videos rank high in types of videos that generate sales, with 74% of viewers actually buying the product after watching the video.
Good Return on Investment
Most of the time businesses hold off any sort of marketing efforts simply because the budget is not there. In order to actually gain some sort of following and increase your sales, you need to invest a bit into your marketing efforts.
Investing in video could be most beneficial to you, with 83% of businesses saying that video provides a good return on investment.
Video Builds Trust
In order for customers to want to buy from you, you need to acknowledge that the foundation of conversion is trust. Your customers and future clients need to have trust in you and your product because they too are also making an investment.
57% of consumers say that videos gave them more confidence to purchase online. Effective marketing videos present your product in a conversational form, which makes clients and customers feel comfortable.
More Time Spent On Your Your Website
Video marketing allows you to increase the time spent by visitors on your site. On average, videos can be 2-5 minutes long, which is a longer duration of time versus someone just skimming your website, half-reading a bunch of boring copy, then leaving (which is what happens to most websites).
More Google Appearances
You’re 53x more likely to show up first on Google if you have a video embedded on your website.
One of Google’s ranking factors is whether or not you use video on your pages. Google knows that people like a video (which is why they bought YouTube). Including video in your marketing attempts is directly beneficial to how much traffic your website has.
Video Marketing Sells & Explains For You
If you want to build trust with the consumer, you need to explain in detail what your product or service does and how it would be beneficial to the buyer.
98% of users say they’ve watched an explainer video to learn more about a product or service.
Video is Mobile
The accessibility that mobile marketing provides to consumers is hard to beat. You can receive a message basically anywhere and even order the product you are exploring based on online shopping. 90% of consumers watch videos on their mobile devices. Mobile video consumption rises 100% every year.
Video Engages “Lazy” Buyers
Some would say having a mobile device makes you lazier, which in some ways is true. However, you as a business can manipulate this laziness of mobile use into something that is beneficial to you. Video is easy to consume, especially for the lazy buyer. He or she doesn’t have to read anything and can simply just watch. The modern consumer wants to see the product in action.
Video Encourages Social Shares
Social networks continue to follow trends of today with the new features they implement. Facebook pushes video on viewers with the new “Live Video”, feature much like Instagram where you can update your followers on what you are doing at the exact moment you are doing it.
76% of users say that they have shared a video with friends. Click through rate of video ads is 1.84%, which is the highest CTR of all digital formats.
Video is Cost-Effective
When devising your marketing campaign, sticking to a budget can be hard. You want a plan that’s cost-effective yet still can reach out to the target audiences you desire. It doesn’t cost much to create a professional promotional video. Once your video is created, sharing it on platforms has no end. Multiple platforms to share on including LinkedIn, Facebook, Instagram, etc.